I won't rehash the issue, as I am neither a teacher, nor a resident of the states that qualified for this promotion. But it got me thinking about the ways we use social media. Sesame Place is a part of a large corporation, and to me, a large enough entity itself to have a presence on social media. But the person who holds the @SesamePlace Twitter handle is the vice-president of marketing, and another employee claims the role of "unofficial social media spokesperson." A few of the tweets from the @SesamePlace handle were downright snarky, which is not what what I expected from a corporate account. More than a few people reported their comments on Sesame Place's Facebook page were deleted. I thought a corporation would have a better feel for finessing social media. Clearly, I was wrong.
If we have time, they will also develop their own social media campaign for an environmental issue. Hmm, maybe we should also allow the option of developing a corporate social media campaign, too. Someone has to write those Tweets about oil spills!
We'll discuss how social media is blocked in some countries, and that Twitter itself will comply with government requests to filter or block specific accounts. The key point that I want them all to grasp--one that Sesame Place and the NYPD failed to--is that no one can control the narrative on social media. Whether we like it or not (and I'm guessing Sesame Place doesn't) social media is somewhat like the Wild West right now. So let's teach our students how to use it responsibly, or at least, make them aware of how even adults are still learning the social media ropes!